Tokyo Short-Term Rental Occupancy: The Real Picture
Don't optimize for the wrong metric — here's what actually drives profit
When running a short-term rental in Tokyo, occupancy rate is the first metric most owners track.
However, fixating on the Tokyo-wide average misses the point. Targets vary significantly by area, property type, and pricing strategy.
Tokyo Area Occupancy Benchmarks
Average occupancy trends and characteristics by major area.
Asakusa / Ueno
75%
Shinjuku / Ikebukuro
68%
Shibuya / Ebisu
65%
Tokyo Average
67%
※ Figures are indicative. Actual results vary by property and management quality.
Area-by-Area Occupancy Benchmarks
Asakusa / Ueno
Tourism-focused. High occupancy but moderate ADR.
Shinjuku / Ikebukuro
Mixed business and leisure. Consistently stable occupancy.
Shibuya / Ebisu
Younger demographic and tourism demand. Strong ADR, high competition.
Shinagawa / Ota-ku
Airport access advantage. Popular with international transit travelers.
KPI Priority Framework
The three most important metrics for short-term rental success in Tokyo
RevPAR
Revenue per available room — the most important profitability indicator.
ADR
Average daily rate. Improving ADR has a direct and powerful impact on revenue.
Occupancy Rate
Occupancy. A target range of 65%–75% is typical for most Tokyo properties.
Target KPI Benchmarks
Adjust based on your property type and area